Health equity is a key concept in addressing social determinants of health. Health equity, in this context, is the absence of significant differences in health outcomes between groups of people who are socially advantaged and those who are socially disadvantaged.
Social marketing and commercial marketing sound similar but they are very different. Social marketing is about creating value for a specific target audience and commercial marketing is about creating value for a specific market. They are both strategy-based. Social marketing is a marketing campaign where the goal is to change behaviors of individuals
